about us

About Us

OUR VISION

Our vision is to be the leading destination in Nova Scotia for judgement free, inclusive play, known for our sensory-aware design, and commitment to helping people reconnect.

OUR MISSION

Our mission is to create affordable, inclusive spaces where people can disconnect to reconnect with each other, while being authentically themselves.

OUR VALUES

Here we live by our core values:

  • Accountability: We own our actions and lead with integrity — every decision reflects our commitment to families and our community.
  • Inclusivity: Rushland is designed with sensory‑aware features, accessible layouts, and equipment that supports neurodiverse children and adults.
  • Safety: We prioritize physical and emotional safety so everyone can play happily, healthily, and confidently.
  • Family: We believe in real connection — creating meaningful, screen‑free moments for families and friends to enjoy together.
  • Community: We partner with local organizations, schools, and businesses to create a space that reflects the heart of Cumberland County.
  • Supporting Local: Whenever possible, we choose Nova Scotia makers, creators, and small businesses — because local thrives when local supports local.
  • Wellness: Play is for everyone. Kids, teens, adults — anyone who needs a moment to reconnect with their inner child belongs here.

SUPPORTING LOCAL
As local entrepreneurs, we want to stick together and help others succeed. That is why onsite we sell local merchandise, as well as, offer advertisement space at affordable rates. We are eager to work with any local business we can to help provide more to our community. If you are interested in learning more, contact us today, or stop by to browse our offerings! If you are interested in being notified of partnership opportunities, please sign up for our small business mailing list.

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OUR TEAM

FOUNDER & PRESIDENT ASHLEY WRY
Ashley Wry

My name is Ashley, but you can call me Ash! I am a mother. I am also an entrepreneur and consider myself a lifelong learner. I have my Bachelors of Business, completed in 2023 from MSVU, and have leadership and human resource experience. I am dedicated, accountable, and my personal goal is to grow 1% everyday.

Co-founder and president Dylan Rushton
Dylan Rushton

My name is Dylan. I am a father. I am also an entrepreneur. I have operations and project management experience. I am hardworking, committed, and my personal goal is to provide for my family while being able to spend time and enjoy life with them.

Play Place Manager Allie Coates
Allison (Allie) Coates

My name is Allison, but you can call me Allie! I am a mother and I am a certified CCA. I am self motivated, hard working, friendly, and I pride myself on being authentically me! When I am not at the play place, you can find me enjoying time coloring with my kids, or out biking.

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ON-SITE ADVERTISING OPPORTUNITIES

Rushland will act as a central hub for families across Cumberland County. Parents will spend an average of 60–120 minutes in our space, creating a perfect opportunity for local businesses to connect with a highly engaged, family‑focused audience. Before major holidays, Rushland will offer limited‑time advertising placements for local businesses at affordable rates, designed to help boost sales during peak shopping periods. This is a simple, effective way to increase businesses visibility and to increase your holiday sales. Our digital screens offer affordable, hyper‑local advertising that supports a new community space while giving your business consistent visibility.

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A WORD FROM THE OWNERS
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“We are committed to working as a team long-term in life and in business to create a place where families can disconnect to reconnect with each other.”

Ashley Wry

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LOCAL MERCHANDISE
We are entrepreneurs. We want to help other entrepreneurs succeed. In the play place we offer retail space to small businesses to sell products to consumers. If you are interested in selling your products in the play place, and they align with our core values and service offerings, please submit our contact us form. The owners or manager will aim to contact you within 3-5 business days. Alternatively, you can drop by the play place during our hours of operation to discuss and explore the potential of working together.

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